The internet is ever evolving and, frankly, it can be a little overwhelming to keep up with everything. Am I right?!?
“They say a year in the internet business is like a dog year...
equivalent to seven years in a regular person's life. In other words,
it's evolving fast and faster.” — Vinton Cerf, recognized as one of the fathers of the Internet,
Or how about this for cutting to the quick…
Nobody will advertise an event that took place last month, or
products that have long been discontinued. Yet, the Internet is littered
with such relics. Business owners who'll never allow chipped paint,
dirty carpets and musty smells at their physical location nevertheless
neglect their websites. They forget that in this day and age many of
their clients will look at the website before they see the storefront.
And you never get a second chance to make a first impression. — (Lubina, Graphic Design Forum Blog, May 26, 2007…and still as true and relevant today)
The most important element of a website is not the design. It is not the slideshow or the contact form with the auto-responder. The most important element of a website is the copy, made up of the written words that explain, define and elaborate on your business’ unique offering to the world. However, if the website is cluttered or difficult to use, potential customers will click away from your site (or perhaps never even arrive) and you will lose an opportunity to connect with them.
Websites are a continuous work-in-progress and should be scheduled for regular review and updating as a part of the business cycle. Users expect the information on a website to be the most up-to-date and get frustrated with businesses that leave out-dated information on their site.
In the same way that someone might greet a potential customer that walks into a store, a website greets the user and presents them with a first impression of the business. A user-friendly website will be easy to scan and built to help the user finish the task that they came there to do.
Using best practices for websites, CarricDesign can help tailor the content on your website and re-work the design for a better user experience.
While it isn’t necessary for your website to feature the latest, trippiest gadget, it should be noted that trends come and go quite quickly online. There are times when a website screams ‘We aren't paying attention’ simply because of an out-dated design. Default blue linking text, blinking text, crowded/cluttered pages — all leftovers from the beginning of life on the internet. More recently, 'splash' intro pages and Flash websites fall into that category.
By partnering with a web development specialist on your online business plan, you will have a team member who knows which trends should be phased out of your website and which are the current ‘must-haves’ versus ‘nice-to-haves’. You will no longer have to wonder 'Should I have a Facebook page?', because you will know who to ask. As your business changes and develops, CarricDesign will help you to understand which website strategies can be put to use to increase your bottom line.
One of the most common questions asked is about how to rank well in search engine results. Being found through search engines queries is an important aspect of having a website.
Search engines use highly specialized algorithms to assign value to websites. The algorithms are constantly being tweaked and updated, which is one reason why websites change their placement on the search engine results page over time. No webmaster, regardless of skill or knowledge, can guarantee a top-ranking placement, but there are guidelines that, when followed, can improve where a site will land on the results page.
Rather than being one BIG thing, good SEO practice is a lot of little things that add up to having your website displayed in the search result pages for relevant keywords and keyword phrases.
CarricDesign can help you apply best practices for SEO that will give your site the best ranking possible and can show you how to use available tools to track changes over time. If your business offers a unique service or product or if you are an authority or the best at what you do, search engines WANT to tell people about you. We can help you put your best foot forward.
If it is time to have another look at what your website is doing for your business, let us come alongside you to provide valuable insight into current best practices on the internet and a plan of action for improvement.Get in touch and we’ll help you get the ball rolling!
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