• Kingston Eyes | Drs. Lam, Blanchette and MacLeod

Client Project | Kingston Eyes | Drs. Lam, Blanchette and MacLeod

Addressing Client Needs

A site was already in existence, but the 'Before' site was a template that did not present the valuable information in a manner that conveyed authority. It looked old-fashioned and neglected.

Working with both partners, a plan was put in place to update the site and the site content, implementing SEO strategies to give the site more visibility in search engine result pages.

The website was freshened up in 2014 with new colours that matched the newly created logo. We also took advantage of grouping some work together and changed the heading titles from images to text, which made them more SEO-friendly, since search engines do not read images.



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