The website for Celebrity Professional Teeth Whitening was a whirlwind wrapped in a hurricane. The design and development happened over about 3 days, since we were racing the clock to get things up and running before the radio ad started.
The result is a very minimalist kind of site (which I like anyway) that is still able to portray the fun, energetic spirit of Celebrity without the clutter that can build up during a prolonged planning stage.
Would I like to build every site like this? Probably not. However, it was great to see how things could come together quickly and how elements, like the polaroid-type pictures, repeated throughout the site, could add continuity and flavour without clutter.
The site can be found at www.celebritywhitening.ca.