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Social Media

Social Media

Social Media

Instead of re-hashing something, I’m giving you  a link to an interesting  article on Mashable with great tips about managing social media. (p.s. that was the link)

The truth of it is that many people who run a small or medium-sized business know that they should be engaged with social media (gotta have a Facebook page!), but aren’t sure what to do with it after that. Social media outlets can be an effective way to engage with your audience and allow them to talk back to you.

From a local business standpoint, it can be a great way to let faithful customers know about a recent product arrival, a special sale or something happening on a personal note that makes them feel that they are a part of the family.

So enjoy the article and consider your social media-ing ways. Do you need to re-think, re-do or re-get-off-your-butt-and-just-do-it anything?

(social media icon set shown above  can be found here – www.vecteezy.com/vector-art/84201-social-media-long-shadow-icon-set)

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Being Social With Your Business

Being Social With Your Business

Social media includes elements that allow us to be social – to talk to one another.

Using your website, you can ‘talk’ to clients and potential clients 24/7.  Allowing them to talk back to you in a public way is both risky and rewarding. Are you ready to monitor the conversation and step in when needed? Do you like to hear from your customers, both positive and negative?

The great side of incorporating social media into your website is the ability for people to say great things about your business and let others know.  For example, if someone likes using your product or service, why not make it easy for them to tell others via a Facebook page?

The downside is that people are far more likely to go on a public tirade when they feel they have been unfairly treated.

So what to do?

Many business owners feel they want to engage in this new way with their market, but don’t have any more time in the day to make it happen. Perhaps a Twitter feed is the way to go for this person.  It allows short updates/blurts of information without the commitment of a blog or Facebook, where you might also need to deal with adding photos.

Whatever way you decided to engage in any type of social media should authentically reflect your brand and the message that you want to communicate with your customers. It is a new world of personal engagement and you have the opportunity to create your own path.

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