Having a website is like opening a door to another way of talking to your clients.

But you already knew that.

Most owners and managers of small and medium-sized companies that don’t have websites already know they should because their customers are searching them out on the web. However, they are busy running their business.

You know your business, we know ours.

Why does YOUR business need a website?

Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year. Your customers can get to know you and your products through the website at their convenience. It is better than passing out your business card to thousands of people.
Expands your reach. People from across the street and across the border have access to your products and services from the comfort of their own space.
Increases the effectiveness of your advertising. Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.
Gathers feedback. Use forms and email to allow your clients to communicate with you.
Communicates effectively. Whether your website is built for customers or employees, web-based communication and email communication are cost-effective and time-saving devices.
It gets you found. Having a well-built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your specialist should not only offer creative design solutions, but also know how to make your site search engine friendly, so that clients can find you.
Sells directly. E-commerce can dramatically reduce expensive overhead yet delivers a 24/7 'sales force'. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.
Reaching today's consumer. Today’s emerging generation has never known life without the internet. Between 2000 and 2007, internet usage in Canada increased by over 73%, with over 65% of the population now online.¹
Your competitors. The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.

¹Internet World Stats, accessed February 17, 2008